1971-2021
Celebrating
50
50
Years of Lily
Welcome to the party! Take a moment to sign our guestbook and discover why Lily of the Desert is the natural leader in quality natural products.
How We've Grown
How We've Grown
Headquartered in the heartland of Texas, our passion for wellness and Aloe vera has blossomed into an award-winning line of innovative natural products. Follow our timeline to see how we have changed through the years!
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1974
Our owner, Don Lovelace, began his own cosmetics business focused on aloe personal care products. -
1980
After learning more about vertical integration helping to maintain product control, Don Lovelace opened his first aloe farm in Mercedes, TX. -
1985
While walking around a Las Vegas Trade Show, Don Lovelace found the Lily of the Desert brand and instantly loved the name. -
1986
Lily of the Desert soon became known as an innovative brand, utilizing HPLC (high-performance liquid chromatography) and learning more about the effect of aloe anthraquinones (aloin). -
1997
Lily of the Desert became the largest organic grower and processor of Aloe vera. -
2006
Lily of the Desert products could be found in 99% of natural product stores and major grocery chains across the U.S. -
2007
A published study by the University of Mississippi showed how higher molecular weight polysaccharides help support whole body health benefits. -
2009
Lily of the Desert launched a nutraceutical division with a third party, contract manufacturing facility. -
2013
Lily of the Desert was the first brand to have its products and manufacturing processes go through rigorous review and be verified safe to use daily by an expert panel. -
2014
Thanks to continued business growth, Don was able to open a 400,000 square foot state-of-the-art manufacturing facility in Lewisville, TX. -
2016
Lily of the Desert increased its manufacturing offerings to include cold brew coffee, along with additional vitamin powders and functional beverages. -
2020
Lily of the Desert expanded into manufacturing top-quality hand sanitizer and released its own brand name version in the fall featuring its own organically-grown aloe.
No matter the product being made, Lily of the Desert continues to fulfill the motto and reputation that Don established...
“Retaining the Quality that Nature Created”
“Retaining the Quality that Nature Created”

Stop By & Say Aloe
Stop By & Say Aloe
Share your favorite Lily memory or experience in our guestbook!
Aloesorb ™: Naturally Boosting Aloe's Benefits
Aloesorb ™: Naturally Boosting Aloe's Benefits
While Lily’s field-to-bottle methods have always put us a cut above the rest, it’s our benefit-boosting Aloesorb™ that’s taken our aloe products to a whole new level.

Let’s Hear It For Our Team
Let’s Hear It For Our Team
Without the hardwork and dedication of our fantastic team of aloe experts, Lily of the Desert would not be where it is today. We would like to highlight those who have helped pave our road to success as an essential part of the Lily family!

Edgar Valdez,
Edgar Valdez,
International VP of Manufacturing and Operations
14 Years with Lily
In what ways have you seen Lily evolve as a company?
It has grown tremendously. Lily went from a very small, family-orientated operation to a leader in the Aloe vera business that still maintains those core values. The leadership from Mr. Lovelace helped us get to the next level of vertical operations, and needless to say I am very proud to be part of the process.
Do you have any favorite moments from working with Lily?
From the passion of the first meeting, to achieving all certifications on our plants, to watching …
Do you have any favorite moments from working with Lily?
From the passion of the first meeting, to achieving all certifications on our plants, to watching employees tearfully retire after 25-30 years with the company - to waking up everyday knowing I am part of the Lily Family. Too many moments to count.
What does Lily mean to you?
I am truly blessed to be part of a company that has the values and standards that Lily has. It goes in hand with what I believe and who I am as person, family man, and professional. I have been with Lily for over 13 years and hope to be here for at least another 20 years.

Rosa Del Castillo,
Rosa Del Castillo,
Sales Administrative Assistant
18 Years with Lily
In what ways have you seen Lily evolve as a company?
Lily went from being a small aloe vera company to one of the fastest-growing contract & private label manufacturing companies with world-class operations.
Do you have any favorite moments from working with Lily?
My favorite moments are when customers share how our products helped them with their health issues.
What does Lily mean to you?
Lily brings me a form of satisfaction to see how our products help people every day.
What would you like to see for Lily’s future?
I would like for Lily to continue making high quality products.

Don Kashin,
Don Kashin,
Canadian Brand Manager/Broker
10 Years with Lily
In what ways have you seen Lily evolve as a company?
I have watched, and been a part of, Lily’s transformation and growth into North America’s number one aloe vera products company, as well as a multi-faceted manufacturer of aloe-based and other supplement-based consumer products.
Do you have any favorite moments from working with Lily?
The day-to-day interaction with the sales/office team, and the close business relationships …
Do you have any favorite moments from working with Lily?
The day-to-day interaction with the sales/office team, and the close business relationships that have developed over the years.
What does Lily mean to you?
Family.
What would you like to see for Lily’s future?
Continued development and use of all social media platforms, updated images to grow the Lily brand, and increase consumer awareness of all the health benefits of our aloe vera products.
Keep the party going by sharing us on social media!
Keep the party going by sharing us on social media!
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Have you heard the good news? We’re celebrating 50 years of aloe excellence with our friends at Lily of the Desert! Visit LilyoftheDesert.com/50-years/ to say hi and learn a little more about Lily!