Founded by Don Lovelace in the heartland of Texas, our passion for wellness has blossomed into an award-winning line of natural products and services. Through hard work and proven science, we strive to deliver safe, effective, and innovative Lily of the Desert products for our customers to enjoy.
Early in his career, our visionary owner and CEO, Don Lovelace, realized he had a passion for sharing the holistic benefits of aloe vera with consumers. His commitment to wellness has also translated into building a company synonymous with excellence, innovation, and integrity.
We believe in quality you can trust. That means going above and beyond to ensure each step of our processes are executed with the utmost care. We've spent over 50 years revolutionizing the world of natural products, and that dedication as helped pave the way for service and contracting opportunities down the road.
Lily of the Desert began as an Aloe product brand.
Our owner, Don Lovelace, began his own cosmetics business focused on aloe personal care products.
After learning more about vertical integration helping to maintain product control, Don Lovelace opened his first aloe farm in Mercedes, TX.
While walking around a Las Vegas Trade Show, Don Lovelace found the Lily of the Desert brand and instantly loved the name.
Lily of the Desert soon became known as an innovative brand, utilizing HPLC (high-performance liquid chromatography) and learning more about the effect of aloe anthraquinones (aloin).
Lily of the Desert became the largest organic grower and processor of Aloe vera.
Lily of the Desert products could be found in 99% of natural product stores and major grocery chains across the U.S.
A published study by the University of Mississippi showed how higher molecular weight polysaccharides help support whole body health benefits.
Lily of the Desert launched a nutraceutical division with a third party, contract manufacturing facility.
Lily of the Desert was the first brand to have its products and manufacturing processes go through rigorous review and be verified safe to use daily by an expert panel.
Thanks to continued business growth, Don was able to open a 400,000 square foot state-of-the-art manufacturing facility in Lewisville, TX.
Lily of the Desert increased its manufacturing offerings to include cold brew coffee, along with additional vitamin powders and functional beverages.
Lily of the Desert expanded into manufacturing top-quality hand sanitizer and released its own brand name version in the fall featuring its own organically-grown aloe.
No matter the product being made, Lily of the Desert continues to fulfill the motto and reputation that Don established of “Retaining the Quality that Nature Created”.
We are the leaders in aloe! In order to deliver the best products possible, we oversee every step - from the field to the bottle - through vertical integration. Just see for yourself!
July 23, 2016
“Words are not enough to describe the benefits of having Aloe Juice in your everyday diet. You feel energized, great digestive aid, strong immune system support, great for skin and wrinkles, source of vitamins and minerals, etc. You need to try it. Excellent product, I have been purchasing Lily of the desert products for years. Highly recommended!”-Verified Amazon User
November 24, 2020
“Healthy ingredients that really help with digestive problems. Good value for a big bottle that lasts a long time. My 104 year old Mother won't be without it. Keeps well in fridge.”-Verified Amazon User
August 17, 2017
“I love this stuff. It's played a big part in my acne clearing up recently and it has made my skin feel so smooth. It really helps with the redness in my face and I've even seen a difference in my acne scarring. By itself it doesn't exactly dry out my skin, but to get that super soft feeling I actually mix it with a light facial moisturizer to keep my skin hydrated without making it feel greasy. My skin hasn't been this clear in years so I must be doing something right by using it.”-Verified Amazon User
March 11, 2019
“Had gastric bypass surgery 5 years ago and needed to find a vitamin supplement easy to use and able for my body to absorb...this is it! I have been using this product for about 3 years now and I can tell a difference if I skip a day. ABSOLUTELY A LIFE CHANGER!”-Verified Amazon User
November 20, 2020
“The flavors are refreshing, and it is great to know that I am also getting some vitamins. It is also a great way to get my elderly family members and college students to take vitamins, and stay away from soda pop!”-Verified Amazon User
July 10, 2019
“The best way to take your vitamins. It tastes great and makes getting down your daily water intake a lot more enjoyable.”-Verified Amazon User
October 25, 2017
“Coconut oil is my go to for lotion, bath soaks, skin treatments, makeup remover, lip balm, hair masks, smoothies, and so much more. I take the quality and authenticity of my coconut oil seriously, and was definitely not disappointed with this product. A container lasts me a good while, and is so easy to use. Will be purchasing again!”-Verified Amazon User
July 24, 2018
“I bought this originally to make my own body scrub, and it works wonderfully for that. However, I also find it makes a very pleasant moisturizer leaving my skin soft and scented (if you like the smell of coconut!) I ALSO use it for cooking so it is a really useful item to have in the house and it is half the price of other sellers.”-Verified Amazon User