Here's to 50 More Years! - Lily of the Desert

Here’s to 50 More Years!

2021 has been quite a year! Not only did we share our products and their amazing benefits worldwide, but we proudly celebrated 50 years of quality and leadership in the natural products industry. Established on the principle of “Retaining the Quality that Nature Created,” Lily of the Desert is honored to be the largest grower and manufacturer of organic aloe vera products in the US. Here’s how we did it!

The Journey Begins

We are a family-owned and operated company founded back in 1971. Early in his career, our visionary owner and CEO, Don Lovelace, realized he had a passion for sharing the holistic benefits of aloe vera with consumers. His commitment to wellness has also translated into building a company synonymous with excellence, innovation, and integrity.

It’s All About The Process

Every aspect of the production cycle has been specifically designed to deliver exceptional products to our customers. From our organic farms in the fertile soils of South Texas and Mexico, to our state-of-the-art manufacturing facility north of Dallas, no detail has been overlooked.

Thanks to our vertically integrated processing model, we are also able to control every aspect of the process from field to bottle. Additionally, this method ensures that we deliver products that you and your family can use with confidence.

Setting the Standard Through Innovation

Lily of the Desert prides itself in being a science-driven company. Our significant investment in advanced research, product development, and strategic technology resulted in the introduction of Aloesorb™ in 2007. This patent-pending technique isolates the higher molecular weight aloe polysaccharides within the aloe plant. These have the most significant impact on the natural benefits found in aloe. We infuse the power of Aloesorb™ back into all of our aloe products which optimizes their effectiveness.

Multiple clinical studies have confirmed that the infusion of Aloesorb™ supports healthy digestion, improves immune and antioxidant support, reduces nitrates, and also increases nutrient absorption. These rigorous “Gold Standard” reviews, combined with our commitments to safety, defining best practices, and independent product testing, are also some of the reasons why Lily remains at the forefront of our industry.  

Focused On the Future

Lily has accomplished numerous achievements throughout our company history. We remain dedicated to our founding principle and intently focused on the road ahead. Rest assured that we are committed to continuing to bring you the aloe vera products you know and love! We will also be expanding our products and formulations to better experience the benefits of aloe vera.

It has been a privilege to be your partner in health and wellness for the last 50 years. Your continued loyalty to our brand has helped make Lily of The Desert number 1 in the aloe vera market! And for that, we are incredibly proud and truly grateful.

Thank you for being a part of our Aloe-versary celebration, and here’s to the next 50 years! We wish you and your family a healthy and Happy New Year!

Ring In the New Year With Lily

Is 2022 your year to pursue a healthier lifestyle? We want to help you reach your wellness goals! You can order our juices, gelly, and other products online at Amazon, Vitacost, and Swanson’s Vitamins, or you can access our convenient Store Locator to find a nearby retailer. 

You can also reach out to us on Facebook or Instagram! Feel free to share a comment or ask a question! Or, check out our delicious recipes, health tips, and the latest product news!


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50 Years